Horlicks

According to the Indian website:

Research shows that these nutrients are very important for school age children for their attention, concentration and memory as well as their physical performance and growth. Thus, Horlicks is a beneficial supplement for children to aid not only their growth, but also enhanced attention and concentration. In fact, we have established this through a large clinical trial among school going children.

Now let's check the UK site on the same product.

Talk about paradox, if there was one! As far as I'm concerned, the name itself sounds a bit "dirty"!